WHAT IS BABS?
BABS (Babe Against Bullsh*t) is a digital platform dedicated to style and beauty - delivered with a blend of luxury, edge, wit, and unapologetic honesty.
Founded by Jeannie (better known as Jeans), BABS reflects her multifaceted career as fashion stylist, entrepreneur, creative, and storyteller. Originally from Houston, she launched her platform after moving to Brooklyn, New York, collaborating with top brands including YSL Beauty, Mugler, Gucci, Coach, Lancome, Highsnobiety, Puma, Givenchy, and Missguided, to name a few.
Jeannie holds a BA in Fashion and Consumer Science from the University of Houston. After living in New York, she has returned to her hometown of Houston to focus and share her experiences through fashion, beauty, and photography - blending luxury inspiration with authenticity. She believes in empowering others to embrace their individuality, live in truth, and cultivate confidence through style and self-expression.
Please note: Don't mistaken her name as Jenny or you owe her $20USD.
Partnered With:
And Again Co.
Convry
Google
Go Daddy
Maison MUMM
Neostrata
Redbreast Whiskey
Soltau
Ringly
Collaborated With:
Amala Beauty
Athleta
Axel Audio
Calpak
Context Skin
Daniel Wellington
Ditto
Fame and Partners
Heelberry
Henry Watches
Hey Girl Store
Imperial Empire
Klasse14
Lasula Boutique
Le Labo Fragrances
Love Culture
Mapiful
Marc Bale
Mejuri
Motif
My Kitsch
Nakd Fashion
Parisa Wang
Paul’s Boutique London
Quip
Qupid Shoes
Rare Marula
Real Underwear
Richmond and Finch
Sudio
Sunzer Eyewear
SUPER by RETROSUPERFUTURE
The Peach Box
Valmuer
Windsor Store
White Rabbit Intimates
ZeroUV
